VP Brand Marketing

Shakopee, MN

Industry: Marketing/Creative Job Number: 3452 Division: Advent Creative

Job Description

Advent Talent Group is seeking a Vice President of Brand Marketing for a leading company in the cybersecurity industry. An opportunity to work for a company with unmatched service to clients, the VP of Brand Marketing is a direct-hire role, based in Minneapolis, reporting to the Chief Marketing Officer.

Key Specs
Job type: Direct-hire
Location: Minneapolis, MN
Schedule: Full-time

Advent Creative is an Equal Opportunity Employer
Advent Creative is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

About the Job
This role is responsible for leading brand strategy, creative services and corporate events, working with internal tams and supported by external agencies develop plans and monitor performance. Duties include:
 
  • Creating and executing brand marketing plans, content and campaigns to increase brand awareness and loyalty
  • Creating innovative strategies for virtual, in-person and hybrid events
  • Leading overall creative strategy, coordinating internal and external agencies to manage priorities on a global scale
  • Developing sales enablement tools and content
  • Developing demand generation campaigns in partnership with internal business unites and field marketing stakeholders to drive engagement and support pipeline build

About You
Qualifications for this role include:
 
  • 15+ years of marketing experience in B2B tech
  • A Bachelors Degree in marketing, business, IT or related field (Master' s degree is a plus)
  • Proven skills in leadership and business
  • Strong communication and messaging skills
  • Strategic development and operation skills, including leading teams, plan development and performance analysis
  • Demonstrated team building and management skills
  • Ability to balance creativity with brand consistency…
  • A data-driven approach to measuring impact
  • Ability to manage in a matrixed environment, balancing stakeholder needs and ensuring the best results
  • Proficient and comfortable with marketing technology tools
  • Experience in cybersecurity is a plus

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