Paid Media Specialist

Eden Prairie, MN 55344

Industry: Marketing/Creative Job Number: 3587 Division: Advent Creative

Job Description

Advent Creative is seeking a Paid Media Specialist for a non-profit organization in Minneapolis, MN, that promotes quality compliance programs and educational opportunities to compliance professionals. A great opportunity to build brand recognition through paid media strategies, this direct-hire role will play an important role in a dedicated marketing team. Read on and apply!

Key Specs
Job type: Direct-hire
Location: Minneapolis, MN – Hybrid
Schedule: Full-time
Compensation: $60K–$70K/year, depending on experience

Advent Creative is an Equal Opportunity Employer
Advent Creative is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

About the Job
The Media Specialist manages day-to-day organic social, paid social, and paid search efforts, as well as vendor and account management the organization' s social media channels. Responsibilities include:
  • Growing brand visibility, awareness, membership and engagement through day-to-day social media activities, including creating content calendars, managing copy, and posting content
  • Developing and implementing effective paid media strategies in collaboration with communications and marketing teams, supporting organizational and individual campaign goals
  • Ensuring consistency in campaign communication and maintaining knowledge of paid search and social media best practices
  • Managing budget spend and monitoring ongoing campaigns to optimize ad performance and targeting
  • Running and analyzing reports for each platform and identifying new opportunities to increase ROI and meet campaign objectives
  • Managing paid search and social media vendor relationships and monthly billing
  • Monitoring social media engagement, responding to questions and comments on behalf of the organization

About You
Qualifications for this role include:
  • 3-5 years of experience in organic and paid social media
  • Deep knowledge of social media platforms, including LinkedIn, Twitter, Facebook, Instagram, Pinterest and blogs
  • Experience with paid search and PPC advertising, including paid social
  • Experience with Google Analytics
  • Understanding of social media KPIs, web traffic metrics, and SEO
  • Excellent verbal and written communication skills, including copywriting
  • Strong analytical skills and the ability to apply analysis to campaign development
  • Teamwork and collaboration skills
  • Background in legal or regulatory compliance a plus

*Occasional travel may be required for this role

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